Ultimate Deliverability Guide

Everything you need to know about landing in the inbox.

What is Email Deliverability?

Email deliverability is the ability to deliver emails to subscribers' inboxes. It is what some marketers use to gauge the likelihood of their email campaigns reaching their subscribers' inboxes related to actual delivery like ISPs, throttling, bounces, spam issues, and bulking.

Key Factors

• Sender Reputation: A score that ISPs assign to your organization.
• Authentication: SPF, DKIM, and DMARC records.
• Content Quality: Avoiding spam trigger words and maintaining a good text-to-image ratio.